The Front-End Network For Advisers
Advisers collaborating – marketing and prospering within the new AI paradigm
Founded By Advisers For Advisers

The New Advice Model
Discover how AI is boosting adviser capacity and reshaping expectations across the evolving advice landscape.

Managing The AI Explosion
Make sense of the AI explosion and understand why advisers must approach it with direction, not confusion.

Crowd Marketing
Explore how shared ideas and referral strategies can help advisers overcome marketing limitations and amplify results.
AI Learning and Tools
Practical learning and a purpose-built AI workspace designed to help you use AI in everyday work across your financial advice business.

Earn 1 CPD hour per module completed
Interactive Training in Using AI
Interactive, hands-on training that teaches you how to use AI tools safely and effectively in your day-to-day work, built specifically for the financial advice sector.

AI Workspace
Your personal AI assistant with pre-built templates for client communication, content creation, practice management, and research – helping you work smarter, not harder.
Insights & Research
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All About 8MDs
October 21, 2025
3 minute read
Welcome Thank you for coming to this site and for reading these words. We are living through a time unlike any other. If you have…
AI – A Stark Warning
October 21, 2025
7 minute read
This planet, Earth, formed 4.5 billion years ago. It is extraordinary to realise that "modern humans" - not humanity in general, but our particular branch,…
The rapid growth of deregulated advice
December 15, 2025
4 minute read
The growth of deregulation, which will accelerate fast through 2026, has immense implications for the advice sector. It is important for market players to understand…
The Augmented Adviser: Navigating the AI Wealth Frontier
October 24, 2025
3 minute read
AI is no longer an experiment in wealth management. It has become a structural force reshaping how portfolios are designed, monitored and adjusted. For independent…
Working with other professionals
October 21, 2025
3 minute read
The financial services landscape is changing. AI is reshaping how advice is researched, delivered and monitored. That change creates an opportunity: advisers who work with…
Waking up to the new cyber threats
October 21, 2025
3 minute read
The rise of AI has brought huge potential for advisers and firms, including smarter automation, faster analysis, and better communication. However, it has also opened…
Your own intranet
October 21, 2025
3 minute read
For many UK firms, the office intranet is the digital equivalent of a cluttered storage cupboard. It is a place where HR policies and brand…
Who has AI expertise?
October 21, 2025
3 minute read
The financial services sector is currently navigating a "gold rush" of AI-washing. Every legacy software provider has suddenly "integrated" neural networks, and every consultant is…
Developing a dynamic referral programme
October 21, 2025
4 minute read
For many UK firms, referral schemes have historically been a "set-and-forget" tactic, a static £50 credit or a generic Amazon voucher offered to everyone regardless…
Will client behaviour change?
October 21, 2025
3 minute read
The core value of an adviser - trust, strategy, and human guidance - remains an immovable pillar. However, the delivery of that value is undergoing…
AEO vs SEO
October 21, 2025
4 minute read
For nearly two decades, the digital "handshake" between a financial adviser and a potential client has been mediated by Google’s ten blue links. Success was…
Can you prompt GPT without tech know-how?
October 21, 2025
3 minute read
The power of Large Language Models (LLMs) like GPT-4 or Claude lies in their natural language interface. You are not "programming" a machine; you are…
What will 2027 look like?
October 21, 2025
3 minute read
When we discuss the future of finance, we often look a decade ahead. But in the current technological cycle, 2027 is the real frontier. It…
How will AI impact cash flow modelling?
October 21, 2025
3 minute read
Cash flow modelling has long been the "North Star" of financial planning. It provides the visual proof of a strategy’s viability, turning abstract pensions and…
Employing AI Assistants
October 21, 2025
3 minute read
The most immediate win in AI adoption isn't found in complex coding; it’s found in Linguistic Delegation. By "employing" AI Assistants, tools powered by Large…
Marketing With Apps
October 21, 2025
3 minute read
In the professional services sector, a mobile app is often dismissed as a "lite" version of a website. This is a strategic error. A website…
How will mortgage advice change in this new paradigm?
October 21, 2025
3 minute read
In the previous era, a mortgage broker's value was often found in their "black book" of lender criteria and their ability to navigate paper-heavy applications.…
What Is AI Mode?
October 21, 2025
3 minute read
In the past, software was purely deterministic. If you clicked a button, the system followed a rigid "If X, then Y" script. AI Mode describes…
LinkedIn Marketing With AI
October 21, 2025
3 minute read
The paradox of 2025 is that as AI usage increases, the demand for human authenticity has never been higher. The LinkedIn algorithm is now sophisticated…
Longevity Escape Velocity
October 21, 2025
3 minute read
Longevity Escape Velocity is the hypothetical point in time where advances in anti-aging medicine increase a person’s remaining life expectancy by more than one year…
The End Of Asset Allocation?
October 21, 2025
3 minute read
In the previous paradigm, asset allocation was a periodic exercise: a quarterly rebalance to fixed weights. Today, AI has transformed "rebalancing" from a maintenance task…
ChatGPT’s IQ Explosion
October 21, 2025
3 minute read
In the three years since the public launch of ChatGPT, we have witnessed a cognitive leap that would normally take a biological species millions of…























