Meet the clients who already know what they need
FemaleFinance is a free site for UK women going through a divorce, losing a partner, or setting up their own business. The women who come to you through us have already thought things through. They know what they want to ask. They’re just looking for the right person to help.
MP2R is not a lead list. It’s a website that builds trust over time. Users chat with an AI retirement companion, get a personalised 30/90/365-day plan, and are connected to you, the local expert, only when they’re actually ready to talk to a professional.
How we send clients your way
FemaleFinance is free for the women who use it. For advisers, we run a simple monthly subscription. You share the site with a small number of firms in your area, and we deliberately cap the numbers so nobody ends up fighting over the same people.
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A flat monthly fee. You pay the same each month to appear as one of a small group of advisers in your postcode. No pay-per-lead, no bidding, no surprises on your invoice.
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A spot on the Adviser Map. When a woman searches her postcode, she sees your profile, what you specialise in, and your credentials. Your patch is yours to keep.
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Introductions at the right moment. When someone’s plan gets to the point where she actually needs proper advice, the AI hands her over to you. She arrives knowing who you are and why she’s been put in touch.
Clients who arrive ready
Everything on the site is built to help women move from “just having a look” to “okay, I need to talk to someone.” By the time they get to you, they’ve done the thinking.
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A proper chat first. Women start by talking to an AI companion that understands the three situations we cover: divorce, bereavement, and setting up a business. It asks sensible questions and answers in plain English. No signup, no form.
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A 30, 90 and 365 day plan. Once the chat is done, we put together a plan covering the money side, the legal steps, and the practical bits. She turns up at your office with a list of priorities rather than a blank page.
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A proper handover. Think of the AI as a front desk. It handles the opening questions, builds a bit of trust over a few weeks, and sends her your way when it’s genuinely time for regulated advice.
What's doing the groundwork for you
Each part of the site is there to answer questions, calm a few nerves, and build some trust. So when someone books in with you, she already knows what she’s asking and she’s ready to get on with it.
AI Financial Companion
Open around the clock. It knows the three situations we focus on: divorce, losing a partner, and starting a business. It listens, it explains, and it doesn’t try to sell anything.
What this gives you: women who already know what their options are.
30/90/365 Action Plans
A plan split into three horizons. What to sort now, what to get straight in the next few months, and what to build over the year. When she walks in, she already knows her priorities.
What this gives you: shorter first meetings, because the thinking is already done.
No signup to start
Anyone can start talking without handing over an email address. No account needed. When she’s ready to save her plan, it moves over to a proper account in one click.
What this gives you: more women who actually finish the conversation.
Modules built around the journey
Instead of generic finance articles, each of the three journeys has its own set of modules. Checklists, a glossary, and calculators built for that specific bit of life.
What this gives you: she’s read the relevant bits, not everything on finance.
Adviser map by postcode
A map matches women to your firm by postcode, specialism, and which journey they’re on. We only allow a small number of firms per postcode, so your area stays yours.
What this gives you: no auction, no crowding, just enquiries that fit.
What Your Future Clients See
A quick look at what women see when they use the site, from the first page through to their own plan.
